TOMMY HILFIGER CELEBRATES LONDON COLLECTIONS: MEN SPRING 2017
For the 9th consecutive season, Tommy Hilfiger supports the London fashion week and co-hosts a dinner with Dylan Jones at Cafe Monico.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that Mr. Tommy Hilfiger co-hosted a dinner with Dylan Jones, Editor-in-Chief of British GQ, to celebrate the Spring 2017 season of London Collections: Men. The event was held on June 11, 2016, at the recently opened brasserie Cafe Monico in Soho. Since London Collections: Men was first founded in June 2012, Mr. Hilfiger's seasonal dinner has become a fixture on the fashion week calendar, bringing together designers, industry influencers and global media to celebrate London's storied menswear history and renowned design talent.
Following a cocktail reception at Cafe Monico, guests enjoyed an intimate dinner where Mr. Hilfiger and Mr. Jones, who is also Chair of London Collections: Men, welcomed an array of international fashion press, retailers and VIPs.
"London Collections: Men is a stage for some of the world's greatest menswear designers, and I'm delighted to be continuing our support of this event again for Spring 2017," said Tommy Hilfiger. "Since I launched my first collection in 1985, menswear has been an integral part of the Tommy Hilfiger brand heritage and business. It's always energizing to see the industry come together season after season to celebrate the achievements and successes of men's fashion."
"I'm thrilled to be co-hosting this event once again with Tommy," said Dylan Jones, Editor-in-Chief of British GQ. "He has been a tremendous supporter of London Collections: Men from the very start, and it is a pleasure to celebrate the incredible talents in menswear evident here this season with him again."
Tommy Hilfiger; Editor-in-Chief of British GQ, Dylan Jones; musician Dougie Poynter; models Toby Huntington-Whiteley, Johannes Huebl, Oliver Cheshire, Andres Velencoso, and Robert Konjic; and vlogger Jim Chapman, who all wore Tommy Hilfiger Tailored. Additional guests included model David Gandy and British Fashion Council Chief Executive Caroline Rush.
TOMMY HILFIGER CO-HOSTS THE SERPENTINE SUMMER PARTY
The iconic American designer co-hosted the Summer Party, a highlight of London's annual social calendar, in support of the renowned Serpentine Galleries.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], sponsored the 2016 edition of The Summer Party at the Serpentine Gallery in Kensington Gardens, London, on July 6, 2016. Tommy Hilfiger co-hosted the event alongside actress Salma Hayek, former mayor of New York City Michael Bloomberg, socialite Sir David Tang, architect David Adjaye, entrepreneur Matthew Freud, architect Bjarke Ingels, entrepreneur Lalit Modi, Serpentine Director of Summer Programmes Julia Peyton-Jones, and Serpentine Artistic Director Hans Ulrich Obrist.
"Art has been one of my greatest sources of inspiration since the beginning of my career," said Tommy Hilfiger. "Co-hosting this year's The Summer Party is a fantastic opportunity to support the artistic community, and celebrate some of modern art's most incredible talent. From painting and photography to sculpture, architecture, music and performance, the Serpentine Galleries bring all forms of artistic expression together in one incredible setting."
Each year, the gallery invites an internationally-acclaimed architect to create a temporary summer Pavilion, and this year's design was realized by Danish architect Bjarke Ingels. The structure was inspired by an "unzipped wall" which has been transformed from a straight line into a three-dimensional space, and it is currently on display in Kensington Gardens.
"The Summer Party is renowned for bringing together leading figures from a variety of different worlds and we are especially excited that Tommy Hilfiger is partnering with us this year," said Julia Peyton-Jones, Director of Summer Programmes, and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries. "As well as creating one of America's most iconic brands, which is synonymous with summer, Tommy Hilfiger is a globally-renowned figure whose long-term commitment to art and education chimes with the Serpentine's long-held maxim of 'Art for All'."
Guests enjoyed a live performance by Tobagonian singer-songwriter Calypso Rose and DJ sets by 2ManyDJs, Josh Ludlow and Jenny Bastet, Erol Alkan, and Andrew Hale.
Tommy Hilfiger wore a custom ivory gabardine, single-breasted tuxedo jacket with a black silk faille cuff, peak lapel and covered buttons, with black tuxedo pants by Tommy Hilfiger Tailored. Ms. Elizabeth Hilfiger wore a navy blue slip dress with a floral blazer by Hilfiger Collection. Model Naomi Campbell wore a custom designed midnight blue degradé striped floor-length gown with vintage glass beads by Hilfiger Collection. Actress Sienna Miller wore a white silk spaghetti strap dress with T-bar high-heeled sandals by Hilfiger Collection. Singer Ellie Goulding wore a long-sleeved white and gold chiffon dress with metallic shoes by Hilfiger Collection. Model Immy Waterhouse wore an embroidered satin bomber jacket with an embroidered shirt, white wide-leg trousers and nautical high-heel booties by Hilfiger Collection.
Model Georgia-May Jagger wore a custom designed slip dress with degradé sequin embroidery by Hilfiger Collection. Model Toni Garrn wore a white blazer with printed silk pajama shorts and braided sailor high-heeled sandals by Hilfiger Collection. Presenter Poppy Jamie wore a printed chiffon bias-cut tea dress with sequin detail by Hilfiger Collection.
Model Sam Rollinson wore a red spaghetti strap pleated dress with a navy blazer and metallic high-heeled booties by Hilfiger Collection. Singer Sharleen Spiteri wore a navy silk nature print caftan by Hilfiger Collection. Actress and dancer Cressida Bonas wore a navy chiffon tea dress with sequin bow pumps by Hilfiger Collection. Model and actress Tamsin Egerton wore a red silk pleated tea dress by Hilfiger Collection. Presenter Laura Jackson wore navy printed pajamas by Hilfiger Collection. Model Maddi Waterhouse wore a floral silk tea dress by Hilfiger Collection. Actor Jamie Campbell Bower wore a white linen suit by Tommy Hilfiger Tailored. Tennis player Boris Becker wore a blue drill cotton suit by Tommy Hilfiger Tailored. Photographer Josh Ludlow wore a grey striped suit by Tommy Hilfiger Tailored. Lady Amelia Windsor wore a navy blue halter-neck dress by Hilfiger Collection. The event was supported by digital activations including a takeover of Tommy Hilfiger's Snapchat channel by fashion blogger Camille Charriere, and a specialized Tommy X Serpentine Snapchat filter. Friends and followers of the Tommy Hilfiger brand are invited to join the conversation using #TommyHilfiger on Facebook, Twitter and Instagram.
FALL 2016 GLOBAL ADVERTISING CAMPAIGN Campaign Brings Together Striking and Diverse Mix of Talent; Expands Upon "I ________ in #mycalvins" Call to Action
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced its Fall 2016 global multimedia advertising campaign. As first done for the Spring 2016 season, each of the Calvin Klein brands – Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear – are presented together in a powerful visual narrative featuring a provocative blend of talent and deeper storytelling through a rich collection of video and interactive digital content.
Captured on film by photographer and filmmaker Tyrone Lebon, who shot the Calvin Klein's acclaimed Spring 2016 global multimedia advertising campaign, the Fall 2016 campaign spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models – often paired together to create a dynamic and artful mix of visuals.
This season's cast features artist, songwriter and producer Frank Ocean; fashion icon and supermodel Kate Moss; actress Margot Robbie; critically-acclaimed rapper Young Thug; model Bella Hadid; fashion industry veteran Grace Coddington; social media superstar Cameron Dallas; Real Madrid footballer James Rodriguez; actress, musician and model Zoe Kravitz; indie actor Lola Kirke; musician and cultural icon Henry Rollins; singer-songwriter G.E.M.; Little League baseball phenom Mo'ne Davis; actress and dancer Sonoya Mizuno; trap artist Yung Beef; indie actor Antoine-Olivier Pilon; actor and model Aomi Muyock; artist and model Cuba Tornado Scott; model and social media star Selah Marley; singer-songwriter Kacy Hill; trap artist Keith Ape; social media star and model Presley Walker Gerber; models Anna Ewers, Mark MacEachen and Roos Abels; musician Tommy Genesis; and rapper Yung Lean; as well as a diverse street cast of models.
In its Fall 2016 campaign, Calvin Klein dives further into the cultural conversation with a commitment to authentic, personal storytelling. This approach is realized through robust digital and video content, intimate interviews with each of the campaign cast members, special behind-the-scenes material and social media moments that will run throughout the Fall season. Through this collection of digital and video content, the brand creates an emotional and intimate platform for its cast to share their stories and themselves with Calvin Klein's global audience.
"Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast," said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. "We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share."
As an added layer to the advertising campaign, an immersive campaign hub launches today on ck.com, beginning with a 24-hour integrated video takeover on its U.S. site, www.ck.com/mycalvins. The takeover is comprised of a collection of over 50 videos featuring campaign cast interviews, behind-the-scenes content and unique talent performances. Throughout today, viewers can visit the site to experience a constant stream of this dedicated video footage from the campaign, a selection of which is exclusive to calvinklein.com. For the duration of the Fall season, ck.com's digital "zine" will provide an audiovisual stream of stories, updated regularly, which the user can explore to more fully engage in the campaign and learn more about its cast of characters. Viewers will experience in-depth editorial stories with each cast member, behind-the-scenes moments, and expanded creative content from the campaign. Additionally, the site will offer select talents' Spotify playlists, rolled out through the season, as well as a custom Spotify playlist generator, whereby the user can choose a verb from a list of options and a customized music playlist will be created on Spotify.
With over 500 million impressions planned across 26 global markets with a diversified media mix comprised of digital, mobile, print, and outdoor advertising, this campaign will deliver on the unique lifestyle of Calvin Klein. For the Fall 2016 season, Calvin Klein has partnered again with Dazed Media on a unique collaboration leveraging their print and digital properties, which will culminate with their 25th anniversary celebration in London. The global partnership continues with the #1 global digital music platform Spotify on a cross channel and immersive program that offers users of the music and video streaming service a dedicated branded profile page with custom playlists and engaging Calvin Klein content. On the ground, Calvin Klein will continue to drive authentic, intimate conversations with "I _______ in #mycalvins" in the landscapes of art, music and film to connect with its audience through key cultural moments when consumers are making memories of their own. This overall approach is indicative of the philosophy and innovation of Calvin Klein's strategy to engage consumers by being vulnerable and real, and using content to tell stories that forge an immediate, relevant connection, yet remain aspirational and inspiring.
In March 2016, for the first time, viewers experienced the Calvin Klein Fall 2016 advertising campaign production in real time on Calvin Klein's Periscope channel. Fans were granted early access to the shoot with behind-the-scenes videos of campaign talent including Bella Hadid, Cameron Dallas, Selah Marley and street cast members.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women's dresses and suits, men's dress furnishings and tailored clothing, men's and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women's performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2015 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner's and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.